Sustainability in fashion is imperative, as the industry's environmental impact is staggering. With clothing production ranking as the third-largest manufacturing industry globally and the second-largest polluter, accounting for 10% of carbon emissions, the need for change is evident.

Shockingly, 100 billion items of clothing are produced annually, yet consumers keep their clothes for only half as long, leading to 60% of garments ending up in landfills within a year of purchase, after being worn merely seven times. However, the dress hire movement champions sustainability, reducing landfill and overconsumption while decreasing production, thereby cutting global carbon emissions.

Extending the life of a garment by just nine months slashes its carbon and waste footprints by up to 30% and reduces the resources needed for clothing supply and disposal by 20%.

Designer garments, built to last and produced more ethically than fast fashion, can be worn up to 30-40 times, a significant increase compared to the global standard.